As part of ambitious plans brought in by its new chief executive, Jaguar is expected to go all-electric by 2025
The Jaguar Land Rover (JLR) group will phase out manufacturing cars with internal combustion engines over the next four years in order to focus on the electric vehicle market.
This initiative will involve consolidating its production facilities that are currently spread across the UK. The Midlands will see car production move from JLR’s Castle Bromwich factory east of Birmingham to Solihull.
The firm is currently exploring opportunities to repurpose the Castle Bromwich plant, and there is some speculation it could be used for battery production.
Land Rover is expected to produce its first all-electric model in 2024. The company overall is aiming to be a net zero carbon business by 2039. The goal is to lead the company forward as a sustainable one and quality as a business as Jaguar and as Land Rover. Their desire is to have ‘quality and profits over volume’ to create the world’s most desirable luxury vehicles.
This announcement is definitely a huge step for British car manufacturing. Jaguar‘s move to go all-electric and aim for the luxury end of the market will be quite difficult as Tesla is a very strong leader in this area. If they can pull it off, then the prospect of making higher margins on fewer sales should be enough to sustain a brand that in its current form is struggling to justify its existence.